Culture . Learning . People
Intercultural and Chinese culture specialists.

© 2020 Kynfolk Ltd

kyn + folk

So Kynfolk is born!

So Kynfolk is born. The new incarnation of my ongoing passion to support others’ intercultural learning. Kynfolk will build on the 20+ years experience I’ve had as a facilitator of intercultural learning, both with VSO and as a partner of thinkingpeople,  but will allow more space for some exciting new developments (which I will share in due course!)

So how come Kynfolk  as a name? Well, I wanted a name that was strong on connectedness and commonality in its meaning and had people at its heart.  If it could have a cultural thread as well then all the better. (I’ve gone with the Norse version of ‘kin’ – ‘kyn’). I wanted it to have a strong sound and lots of visual potential too. So Kynfolk it was.

There were other front-runners which were eliminated after the generous input from a succession of focus groups with super-helpful friends and contacts. People loved ‘Popolo’, Esperanto and Italian for ‘people’, but this had negative connotations in other parts of the world (and reminded others, mainly men, of eating chicken!) so this went. ‘Curious Kin’ held another top spot and, as anyone knows who has been on one of my training courses , I’ve been big on curiosity for some time but I wasn’t convinced I’d still like the name in ten years time. ‘Unhu’ I loved for its meaning – ‘Unhu’ being the Shona* equivalent of the inspiring African concept of Ubuntu which Desmond Tutu describes beautifully as meaning thatMy humanity is inextricably bound up in yours” and that “We belong in a bundle of life.”** So the meaning held everything I wanted in a name but for a UK-based outfit I could imagine having to do a lot of explaining and spelling so sadly let this one go too! Like naming a child there’s a lot to consider!

While Kynfolk had positive, people-y connotations for many, nothing is without its down side. Kynfolk was for one focus group participant the likely name of a 70s rock-band and for another a bit “folksy”. But I decided that if the worse thing about the name was having a smidge of hippiness in it (here read commitment, passion, integrity and forget the patchouli oil) I could live with that and I’d just balance this up with a fresh, professional and engaging logo.  More on this next…

* a Bantu language spoken by 8M+ in Southern Africa.

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